Keywords: Anthropology, Asia General, Economics, Environmental Studies, International Relations, Political Science
How to Cite:
Liebman, A.
(2021) “Waste Politics in Asia and Global Repercussions”,
Education About Asia. 26(1).
doi: https://doi.org/10.65959/eaa.1693
Environmental activists hold a banner calling for the Canadian Government to take back fifty containers of mixed waste illegally shipped into the Philippines. Source: The Gaia website at https://tinyurl.com/nmh4kz4z. Photo by Gigie Cruz/BAN Toxics/GAIA.
Much of the plastic pollution that flows into oceans from these regions is tied to multinational corporations based in the West such as Nestlé (Switzerland), Coca-Cola (US) and Unilever (England).
“They feel there is value in brand ... We wanted to use it against them.” These are the words of community activist Froilan Grate, featured in the NPR news story “A New Weapon in the War against Plastic Waste.”8 After years of efforts to confront the problems of plastic waste clogging Philippine waterways and leaking toxicity into the environment, Grate and others made an innovative change to communal beach cleanups. Typically, these activities involve volunteers picking up litter and sending it to be disposed of in dumps and landfills, after which it may or may not migrate back to the environment and ocean. To push these activities further, they added a painstaking step of identifying the brand names and companies responsible for producing each piece of litter collected. In other words, all pieces of litter with an identifiable brand were tallied so that participants could determine who the real polluters were. This was a way to counter the Western narrative that Asian countries were primarily responsible for the ocean plastic pollution, which had angered many in the Philippines. Who is actually responsible for the problem? According to Grate, ultimate responsibility lies with the companies that produce and profit from single-use and disposable plastic packaging, as well as the broader political–economic systems that allow this model to persist.
As hundreds of individual brand names were tallied and tied to parent companies, and the data publicized, big brand names started to receive unwanted attention. The focus of media discourse was shifting. Instead of blaming the consumers of goods that are delivered in disposable plastic in a way that identifies them with the nation-state they live in, blame was pointed at multinational corporations and the localized and global environmental impacts of the goods that they produce.
This shift of focus from consumption to production is of historical significance. Companies that utilize disposable packaging, especially beverage companies, have made concerted efforts since the 1960s to define litter narrowly as a problem of consumer behavior. The most infamous advertising campaign in the US, funded by the Keep America Beautiful organization, showed a “crying Indian” (played by an Italian–American actor) moved to tears from the sight of litter being thrown out of a car window. Its message was individualized: “People start pollution. People can stop it.” These campaigns were remarkably effective, and not only for reducing litter. They shaped the mainstream environmental movement’s messaging around waste, suggesting that a primary focus of environmental campaigns should be to simply convince individuals to place plastic waste in recycling bins.9 Convenient for the corporations that helped fund the organization, this message minimized consideration of producer responsibility, as well as the often-polluting, inefficient, and unjust process of recycling. As these corporations have expanded their transnational reach over the decades, they have benefited from the concurrent globalization of a version of environmentalism that emphasizes above all the individual responsibility of people as consumers—a narrative they helped create.10
A Keep America Beautiful advertisement by the Ad Council, which was launched in 1971. Source: The Chicago Tribune at https://tinyurl.com/9w7dfkcr. Original credit: Ad Council (HANDOUT).
There have long been counternarratives seeking to refocus the discussion on producer responsibility. Grate’s innovation of counting brand names has created a renewed counternarrative that is grounded in the act of gathering litter and counting brands, an activity accessible to almost everyone. It has grown into a global movement. The coalition Break Free from Plastic (BFFP) formed in 2016 and now has over 11,000 organizations and individual members from around the world. Demanding massive reductions in the production of single-use plastics, the coalition has now organized three global brand audits. The most recent audit from 2020 identified Coca-Cola as the top polluter for the third year in a row, followed by PepsiCo, Nestlé, Unilever, Mondelez International, Mars Inc., Procter & Gamble, Philip Morris International, and Colgate–Palmolive. The data comes from fifty-five countries, 575 brand audits, 14,734 volunteers, and 346,494 pieces of plastic waste (63 percent of which had an identifiable brand).
Plastic Monsters
The Philippines continues to be an especially vibrant site for innovations in environmental activism. In 2019, environmental activists affiliated with BFFP confronted Nestlé, the company consistently found to be the top polluter in the Philippines based on local brand audits. The day before the company’s annual general meeting, over 100 activists marched to their headquarters with a serpent-like monster that had been crafted out of single-use plastic waste left over from the company’s products. A Greenpeace press release about this and other plastic monsters built around the world posed the question, “So where did the plastic monsters originate?” It answered:
Nestlé. Nestlé and other multinational corporations produce massive amounts of single-use plastic packaging . . . Last year, Nestlé used 1.7 million [tons] of plastic packaging. And while their latest move is to try to argue the exact numbers, the simple fact remains that Nestlé produced more plastic last year than the year before.11
In addition to delivering the plastic monster, the action involved delivering an “invoice from the Filipino people” that outlined the devastation caused by Nestlé’s plastic packaging, including impacts on human health, the environment, wildlife, livelihoods, greenhouse gas emissions, and waste management expenses. One of the participating activists had an especially pointed message for the company:
It is totally unjust that Nestlé is passing the burden for managing what is essentially an unmanageable waste problem on our local governments and citizens. Why should taxpayers assume the pollution legacy of a multibillion-dollar company? Our government should start charging Nestlé and similar companies for their share of our waste management costs. Our taxes should be used to support educational, health, and other social services for Filipinos, and not to cover up the pollution footprint of multinational companies.12
1. Think about all the ways that disposability has become embedded in our lives, and how this form of material design and usage are increasingly taking root in less wealthy countries in Asia and elsewhere. What does this property make possible, and how has it shaped what is expected of us? What kinds of societal changes would be needed to disembed single-use and disposability, beyond limiting production of goods designed accordingly?
2. The brand audit approach focuses attention on companies that produce consumer goods that leave behind pollution by way of packaging. Beyond the companies whose brand names appear on labels, what other types of public and private entities are involved in producing and distributing these goods, and how might they also be held accountable? Hint: Think about what things are made of, where these things come from, and how these things are transported.
3. One common critique of recycling is that it should be less of a priority than reducing and reusing. However, discussion of these “three Rs” is often primarily focused on consumer behaviors. How might activist efforts to reframe post-consumer waste as determined by production expand how we think about reducing and reusing, in addition to recycling?
[Optional: Have each student draw a blank inverted triangle similar to the three Rs triangle and take ten minutes to fill in strategies for combating plastic waste that expand beyond the three Rs and beyond individual consumer responsibility.]